Solving Complex Problems
Howdy howdy fish camp pennies on sully Texas maroon, discovery and innovation fish camp discovery and innovation traditions. 12th man hullabaloo bonfire Aggie band fish camp, century tree bonfire TAMU Kyle field Aggie ring 12th man whoop transformational learning.
Who We Are Together
Howdy howdy fish camp pennies on sully Texas maroon, discovery and innovation fish camp discovery and innovation traditions. 12th man hullabaloo bonfire Aggie band fish camp, century tree bonfire TAMU Kyle field Aggie ring 12th man whoop transformational learning.
Getting the Job Done
Howdy howdy fish camp pennies on sully Texas maroon, discovery and innovation fish camp discovery and innovation traditions. 12th man hullabaloo bonfire Aggie band fish camp, century tree bonfire TAMU Kyle field Aggie ring 12th man whoop transformational learning.
Howdy howdy fish camp pennies on sully Texas maroon, discovery and innovation fish camp discovery and innovation traditions. 12th man hullabaloo bonfire Aggie band fish camp, century tree bonfire TAMU Kyle field Aggie ring 12th man whoop transformational learning.
Marketing and Communications Strategy and Counsel
- Strategic marketing and communications planning
- Marketing campaign strategy
- Market research
- Client support and project management
Creative Services and Brand Management
- Brand management and compliance
- Promotional item brand compliance design review Note: We do not find, consult or order promotional materials for units.
- Creative strategy
- Digital and print marketing, promotional and recruitment materials
- Displays, signage and environmental graphics
- Invitations/programs for college- or agency-wide, externally facing events Invitation templates are available for unit level events
- Web/print ads
- Branded templates (see below)
Multimedia
- Management of photography and video repository
- Photography (focused on high-level external events or brand supportive visual content)
- Promotional videography (focused on high-level external events or brand supportive visual content)
- Podcasts (coming 2021)
Moon Tree ceremony at the AgriLife Center on Feb. 8, 2021. (Laura McKenzie/Texas A&M AgriLife Marketing and Communications)
Digital Platform Management
- Web strategy, design, development and governance
- Information architecture and usability
- User experience testing and optimization
- ADA Compliance
- Search engine optimization strategy and implementation
- Content management, formatting and accessibility
- Trainings on web best practices
- Management of LiveWhale calendar (digital calendar)
- WordPress security and software management
- Social media messaging, management and governance
- Trainings on social media best practices for programmatic outreach
- Templating or brand assistance for programmatic outreach
- Digital newsletters
- Management of organization-wide internal newsletters for executive leadership, agency-wide external newsletters
- Templating and brand assistance for unit-level internal or programmatic external newsletters
- Digital signage updates (for college departments)
- Analysis of platform engagement and audience behavior
Texas A&M Equine Reproductive Management Short Course on Thursday, Jan. 7, 2021. (Laura McKenzie/Texas A&M AgriLife Marketing and Communications)
News, Media and Thought Leadership
- Web strategy, design, development and governance
- Information architecture and usability
- User experience testing and optimization
- ADA Compliance
- Search engine optimization strategy and implementation
- Content management, formatting and accessibility
- Trainings on web best practices
- Management of LiveWhale calendar (digital calendar)
- WordPress security and software management
- Social media messaging, management and governance
- Trainings on social media best practices for programmatic outreach
- Templating or brand assistance for programmatic outreach
- Digital newsletters
- Management of organization-wide internal newsletters for executive leadership, agency-wide external newsletters
- Templating and brand assistance for unit-level internal or programmatic external newsletters
- Digital signage updates (for college departments)
- Analysis of platform engagement and audience behavior
Examples of content we cover on AgriLife Today:
- Faculty grant announcements and research findings
- Student success stories
- Programmatic highlights and impact pieces
- Scholarships and other awards
- Donors and examples of giving, announcements and support of giving opportunities
- Major outreach and educational events
- Collaborative impact stories from across AgriLife
Approach
We approach projects with a strategic vision, which begins with a shared understanding of our customers’ goals. We then focus on creating thoughtful, purposeful solutions to achieve those goals—whether stand-alone projects, or in-depth strategic marketing and communications plans. Based upon the needs of our customers, we bring together the expertise and resources of our full team to ensure a successful product. All customer communication is facilitated through our marketing strategy team, ensuring streamlined communications and project management to enhance customer satisfaction.
Partnership with Digital Education
We work closely with the Digital Education professional service unit to make strategic visions for AgriLife Extension come to life. While Digital Education provides leadership on digital products for educational and learning purposes, Marketing and Communications provides leadership and strategy for the amplification and promotion of educational assets (in addition to our role in brand elevation). Due to the interwoven nature of our work, our units often work hand-in-hand from the beginning stages of planning to ensure maximum impact.
We work hand-in-hand with Texas A&M AgriLife’s Customer Advisory Team, comprised of customer groups across the organization who meet regularly to evaluate the effectiveness of professional services as we strive for continuous improvement and excellence in all that we do.
In working with our customers—faculty, staff and employees across the organization—we pledge to:
- Provide timely responses confirming receipt and acknowledging next steps.
- Prioritize listening, dialogue and transparency in client relationships.